Revolutionary Reforms In Pakistan Post By The Government Of Pakistan

Alveena Aziz

REVOLUTIONARY REFORMS IN PAKISTAN POST BY THE GOVERNMENT OF PAKISTAN

Pakistan Post is a public body, established on 15th August 1947, performs under a sovereign enterprise PSMB (Postal Services Management Board). It is situated in ‘Aiwan-e-Sanat-o-Tijarat’ G-8/4 Islamabad. It acts as a principal post-delivery agency of the country. “Serving everyone, every day, everywhere” is the slogan of the institute which is headed by Rubina Tayyab. The organization has approximately thirteen thousand workplaces providing postal services to the masses and has 44,000 representatives throughout the state. Pakistan Post is providing various facilities including saving banks, life insurance and collection of utility bills etc. Pakistan Post has been selected again in 2016 to the United Nations’ agency (Council of Administration) involved in assistance and advancement of International Postal Services across globe.

Pakistan Post (PP) has always been notorious for its delayed services and incompetent staff. Pakistani government has, now initiated several reforms to upgrade the postal amenities since last year. Murad Saeed, Federal Minister for Communication and Postal Services has announced in December 2018 to introduce PP mobile application to make the postal process efficient and effective. The basic purpose of app is to track the packages after delivery and the cost for this tracking is as minimum as PKR 9. He has also intended to recapture the share of Pakistan Post in local cash transfer market which is currently taken by private agencies due to negligence of government. He has stated that the PP is growing at the rate of 18% per year whereas the its returns share was 100 billion PKR and the loss was 11 billion PKR.

Another authorized worker of Pakistan Post has recently been revealed that the institution is quite prepared to unveil its all transformational actions in coming days. Pakistan Post is trying hard to cope with the varying communication needs of their customers including refurbishment of its all equipment and renovation of its all workstations as told by the official. Moreover, a model post office has already been established in Islamabad. Government of Pakistan has also introduced the revolutionary service of same-day delivery’ for twenty-five major cities.

Recently, an incident has restored the faith of Pakistani nation on the services of Pakistan Post. Martin Koblar is a Pakistan’s German diplomat, served as special representative as Head of UN Support Mission in Libya, who currently sent a present to his family residing in his native country Germany. He seemed overwhelmed by the system of Pakistan Post. He has used a social media platform to express his satisfaction regarding the efficient and steadfast delivery of the gift. He was impressed by the hospitable attitude of the staff as well as the reliable facilities they are providing at an economical rate. He has appreciated the whole process. This happening could act as a first step to restore the trust of the people towards utilities provided by Pakistan Post.

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